SEO Techniques All Top Web Sites Should Use

SEO is such a hot topic these days. How do you get your web site within the first page or two of the search engines? How do you increase your Google page rank?

There are companies who dedicate themselves full time to doing SEO at a pretty penny. Something a lot of people can’t necessarily afford to pay for or spend the time on.

However, there are some simple things you can do when building your site that will help increase your chances of having good results. In no particular order, below are 10 of these items…

1. Title Tag

Near the very top of a web site’s source code you’ll find various meta tags — the standard ones being the Title, Description and Keyword tags. The title tag is technically not a meta tag, though it is commonly associated with them. The title tag plays such a large role in the indexing of your web site, that it is considered the most important of the three.

A page title is the first thing a search engine will look at when determining just what the particular page is about. It is also the first thing potential visitors will see when looking at your search engine listing.

It’s important to include a keyword or two in the title tag — but don’t go overboard – you don’t want to do what’s known as “keyword stuffing” which does nothing but make your web site look like spam. Most people will include either the company name, or title of the particular page here, as well.

2. Meta Tags

There are two primary meta tags in terms of SEO — the description and the keyword tag. It’s debatable whether the search engines use the description tag as far as ranking your results. However it is one of the more important tags because it is listed in your search result — it is what users read when your link comes up and what makes them decide whether or not to click on your link.

Be sure to include a few relevant keywords in this tag, but don’t stuff it with keywords either. The description tag should read like a sentence — not a keyword list.

Due to “keyword stuffing” many search engines now completely disregard the keyword tag. It is no longer nearly as important as it was years ago, however it doesn’t hurt to include them in your source code.

When creating your keyword list, you’ll want to think of the specific terms people will type in when searching for a site like yours. Just don’t go overboard — too many duplicates are not a good thing (as in “web designer” “web designers” “custom web designer” “html web designer” “your state here web designer” – you get the idea). Those are all basically the same, so pick one or two variations at the most and move onto the next keyword.

3. Proper Use of Heading Tags

This is a very important element to consider when writing out your site copy. Use of heading tags helps users, web browsers and search engines alike know where the major key points of your copy are.

Your main page title should use the h1 tag — this shows what your page is about. Use of additional tags, such as h2 and h3 are equally important by helping to break down your copy. For one, you’ll see a visual break in the text. But as far as the search engines are concerned, it will automatically know what your topics are on a page. The various heading tags give a priority to the content and help index your site properly.

4. Alt Attributes on Images

Putting alt attributes on your images actually serves two purposes. In terms of SEO, putting a brief yet descriptive alt attribute along with your image, places additional relevant text to your source code that the search engines can see when indexing your site. The more relevant text on your page the better chance you have of achieving higher search engine rankings.

In addition, including image alt attributes help the visually impaired who access web sites using a screen reader. They can’t see the image, but with a descriptive alt attribute, they will be able to know what your image is.

5. Title Attributes on Links

Including title attributes on links is another important step that any good web site will have. That’s the little “tool tip” that pops up when you place your mouse over a link. These are especially important for image links, but equally useful for text links.

As a note, you should use descriptive text for your links. “Click here” doesn’t really tell a person – or more importantly, the search engines — what the link is. At the very least put a title tag that will explain that “Click Here” really means “Web Design Portfolio” for example. Better yet – make the main link text something like “View my web design portfolio” — this will give some value to the link showing that the resulting page is relevant to searches for portfolio’s.

6. XML Sitemap

My last post referenced the sitemaps used by web visitors to help them navigate through your site themselves. However, there’s another version — XML sitemaps — that are used by the search engines in order to index through your site, as well.

This list of ALL pages / posts / etc. of your site also includes information such as the date the page was last modified, as well as a priority number of what you feel the most important pages of your sites are. All elements that help the search engines properly find and link to all content of your site.

7. Relevant Content

Having content relevant to your main page or site topic is perhaps the most important SEO aspect of a page. You can put all the keywords you want in the meta tags and alt image tags, etc — but if the actual readable text on the page is not relevant to the target keywords, it ends up basically being a futile attempt.

While it is important to include as many keywords in your page copy as possible, it is equally as important for it to read well and make sense. I’m sure we’ve all seen keyword stuffed pages written by SEO companies that honestly don’t make much sense from the reader’s point of view.

When creating your site copy, just write naturally, explaining whatever information you’re discussing. The key is to make it relevant, and to have it make sense to the reader. Even if you trick the search engines into thinking your page is great — when a potential customer arrives at the site and can’t make heads or tails of your information and it just feels spammy to them — you can bet they’ll be clicking on the next web site within a matter of seconds.

8. Link Building

We’ve probably all heard of Google Page Rank — it seems to be every web site owner’s dream to have as high a page rank as possible. While the algorithm for determining page rank encompasses many elements, and is constantly changing, one item is the number of links pointing to your web site.

Now, you’ll want to steer clear of link farms and other spammy attempts at getting links to your site. However there are many reputable and niche directory sites that you can use to submit your web site, or specific blog articles to.

With genuine content — especially if you have a blog — you’ll be able to generate links with other web sites and blogs, as well. It’s somewhat of a give and take, in that if you link out to other sites, you’ll find sites linking back to you — and hopefully see your page rank going up, as well!

9. Social Media

Although technically not SEO, Social Media is such a growing factor in getting your web site noticed, that it’s an important element to include in your plan.

Social media ranges from social networks like Twitter, Facebook and LinkedIn — to social bookmarking sites such as Delicious, Digg, StumbleUpon and many more. There is a lot of relationship building involved, but as you build your own networks and build quality content on your web site or blog, you’ll see traffic to your web site increasing, as well.

As with any relationship, it is a give and take. Don’t just expect to join a site like Twitter for the pure sake of pushing your content. That just won’t fly — your true intentions will stick out like a sore thumb and do nothing but turn people off.

Even if you are on the site purely for networking reasons, the key is to make friends. Help out members of your network if they ask for a “retweet” or Digg, give helpful advice if asked, etc. You’ll see the same in return.

If you write a great post and have built meaningful relationships with peers in your niche, you’ll often find that friends will submit your posts and give you votes on the social bookmarking sites. The more votes you receive, the more likely your post is to be noticed by others and shared around, often resulting in additional link backs from other blogs, etc.

10. A Few SEO Don’ts — Flash and Splash
Along with any list of Do’s come the Don’ts. As far as SEO is concerned, two of these items are splash pages (often consisting of a flash animation) and all flash web sites.

Yes, flash is pretty! Full flash web sites can actually be amazing to look at — their own bit of interactive artwork. But unfortunately the search engines don’t get along well with Flash. Although there is talk of possible advancement in this area, for the most part the search engines cannot read Flash.

All that great content that you wrote for your site will not be seen by the search engines if it’s embedded into a Flash web site. As far as the search engines are concerned, your all flash web site might as well be invisible. And if the search engines can’t see your site content, a good chunk of potential customers will miss out on what you have to offer, too.

Equally as “pointless” are splash pages. Once very popular, the splash page should no longer be an important feature of any site. While splash pages used to serve as an introduction into a web site (often with a flash animation), it is no longer seen as helpful, and often times might actually annoy visitors.

For one — it’s an extra click to get into your content. Worse is when you don’t give a “skip intro” option or set of links into your main site content — because you’re essentially forcing your visitors to sit through the full animation. If you’re lucky, this will only annoy them… if not — they’ll just leave without giving your main web site a shot. And without an html link pointing into your site, the search engines have no way to continue either (unless you made use of a sitemap.xml file — but still…)

A good alternative to both issues is to make use of a flash header. There’s no problem to include a flash animation at the top of your main site, or as a feature within the content area, etc. Because this is an addition to your web site, as opposed to a full separate element.

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Internet Lifestyle – How to Achieve Your Desired Internet Lifestyle

What is an Internet lifestyle? If you have been into internet or affiliate marketing for a while, I am sure the term Internet lifestyle is nothing new to you. An internet lifestyle allows you to work from home or anywhere in the world as long as you have a laptop and internet connection. Also, leading an internet lifestyle means you have total control of your life and able to spend time doing what you love.

Living an Internet lifestyle is what all internet marketers strive to achieve. In order to live an Internet lifestyle, you must achieve a full time income online. Many people struggle to achieve a full time online income because they are always doing the wrong stuffs. They either promote products that do not sell or are always trying to come out with a new breakthrough idea.

In fact, your desired lifestyle is closer than you think. As long as you start doing the right stuffs, you can achieve your dream too.

So your next question may be what are the right stuffs? Now let me share with you a formula that has proven itself over and over again. If you follow it religiously, you can achieve success too. Here’s the formula:

1. Only promote products that are already in demand. By promoting products that people are already buying, you can be assured to get sales. The only question is how much sales you can get. And the number of sales you will get is very dependent on the amount of targeted traffic you can drive.

2. Copy an existing working business model. You do not need to reinvent the wheel. Many internet marketers always try to come out with the next big thing. If you do this, you are making things more difficult than it need to be.

3. Drive enough targeted traffic. The best way to drive lots of targeted traffic is to create unique content sites. Start creating content in profitable markets that targets people who are on the verge of buying. SEO your site and bring in consistent targeted traffic.

If you want to achieve your desired lifestyle, you need to be different from other marketers. And the key to make you different from others is to take ACTION. If you take action today and start building content sites in profitable markets, you will be definitely on the way to success.

Creating content sites that can bring you sales is not as hard as you think it is. In fact, you do not even need to have any HTML or technical knowledge to do it.

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Autoresponders: Affiliate Tools that Can Spell Success for Your Business

For those who are just starting out in the affiliate marketing business or those who just formed their own online businesses, not hearing about autoresponders and the wonders they can do is, if not impossible, then highly unlikely. This is because dozens of online marketing experts claim that affiliate tools such as autoresponders are key to making one’s business succeed. Some might scoff at the obvious hyping about autoresponders and rightly so. The success of any business rarely relies on one tool but a complementary mix of many.

However, autoresponders do have their purposes and they do help in making one’s business succeed. Below are more important facts about autoresponders and how one can use them to his or her own advantage.

Autoresponders are affiliate tools which are used to send e-mails automatically to addresses on a list. Autoresponders are actually software programs that allows business owners to send e-mails which
contain varied information, such as sales, new products, even thank you notes to anyone and everyone in their mailing list.

The important part here is that autoresponders can do the task automatically so whether business owners are on vacation or just away from their desk, the affiliate tools can continue sending information to the list. What the owner needs to do is create the e-mails and set up the time that they are to be sent. There are three types of autoresponders available for anyone’s use. The first type are those that are provided by third party services. One has to sign up and pay an amount to be able to use
the service.

Once an account has been set up, the owner can create the e-mails, design, and dates they will be sent. The second type of autoresponders are those that are part of scripts on a web server. Some web providers already have the autoresponder option set up. The last type of these affiliate tools are those that one needs to install on their computers, usually through purchasing the software from some
company.

The best autoresponder affiliate tools can be purchased from several companies or be used with a monthly fee. For example, TrafficWave offers unlimited autoresponder service plus additional features such as ad trackers, lead generation pages, pre-built email templates and more for only $17.95 per month. Aweber also offers the same services plus tools to build one’s email subscriber list for $19 per month. The importance of autoresponders, although sometimes highly exaggerated, should not be underestimated. They can catapult one’s sales to the highest numbers if properly used. This is because one can use them to send enticing information to prospects who most likely will buy the products. Sales are also improved due to the fact that one’s online presence is never forgotten since e-mails can be sent at all times.

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How to Use the Incredible Cragslist Site to Promote Your Business

The internet has provided innumerable avenues for businesses to grow. Now thanks to concentrated sites like Craigslist, promoting a business is easier than ever and reaches more potential clients than ever before. This site, when correctly used, has the potential to help even the smallest businesses see their business grow exponentially, and it helps the larger business continue to compete with their big counterparts. But to effectively use Craigslist, marketing directors and business owners should consider two specific things: their target audience and their marketing strategy.

The Target Audience

Businesses should know who their clients are. They should have an idea in their mind of the ideal client, or in a word, their target audience. Then they should aim to reach that target audience by using the correct advertising category on Craigslist. Craigslist offers free postings to the majority of their clients except for those listing jobs in New York City, Los Angeles and the San Francisco Bay area. Thus small business will find their best clients on Craigslist if they just pick the right advertising category.

Consider this: what if a moving company in Portland Oregon posted its advertisement for moving services for a county in Arizona. That just wouldn’t make sense. Instead, the moving company should post their advertisement for the counties that they will serve. Thus if I am preparing to move and I check out Craigslist for possible movers, I can easily find this particular company that will serve my needs in my county.

Craigslist also has a plethora of benefits like a huge audience: they boast of over 4 billion hits a month. In the end, though, the number of views really doesn’t matter if they’re not finding your business in the right spot. So make sure to place your advertisement in the best possible category to reach your ideal customer.

Effective Marketing

A market engineer should use his skills for Craigslist much like he would in any other realm. Great marketing begins with a well written promotional copy, so spend the money and hire a freelance writer who can put together a solid promotion for your company. And then, as stated before, post it in the best possible place on Craigslist. The promotional copy should include information like how to reach your store, how to access your business website, and what specific services your business offers.

Ultimately, a person has all he needs for worldwide promotion the second that he logs onto Craigslist. This site has helped thousands of business not only get started but stay active in the business world, and with a well written promotional copy and correct advertising placement, you will see your business thrive with an investment on Craigslist today.

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How to Start a Jobs Portal – Blog Theme, Plugins & Ideas

Iam planning to start a new Jobs Blog where i would be listing different Job Openings, along with all the requirements. After going good amount of research i have found that Joomla or Drupal would be a better platform in order to setup a complete Jobs Portal but iam still confused if there is something possible with WordPress for setting up a Jobs Blog. Question by a Blog Reader.

Jobs Portal Setup
First of all before you start with the setting up of your Jobs Portal you need to make a list of all the things you should be implementing on your website. Here is a small list of the same.

1. Categories – Cities, Job Type

2. Option to Upload Resume

3. Registration Form with Membership Feature for Employees

4. Latest Job Opening Listings on the Homepage under Categories

5. Paid access to your Members List for Recruiters & Employers.

Once you have listed down all the required points, then you need to proceed towards setting up a fresh copy of the latest wordpress script on a domain name. Next you need to first setup different categories for the job blog which can be setup under different sections like City Name with a sub category of Job Type. Here is a example – Main Category : New York , Sub Category : Content Writers Jobs. This way you can basically create a few thousand categories under which you can list all the job listings. You can also make use of plugins like wordpress Category Order which can be useful in listing your categories in some meaningful order. Also if your main categories are very limited you should be using a WordPress Plugin called Category Icons which can display a small icon just before the Category Name to be listed on the sidebar of your blog, giving it a excellent look.

Next part would be a option of Registration for the members along with a registration option. Hence for this first of all you need to have to allow Registration to Member, which is available under the wp-admin>Settings section. Check Yes to Membership – Membership Anyone can register option. Next you need to implement few WordPress plugins like members profiler which would make a list of all the members and list them on a page. Next use a plugin called Members Only which would offer access to only people who have registered to your blog and only who would login using the wp-login feature. Also check out the Author Image plugin, which allows the registered members to upload a profile image, can be useful to be shown on the members list. All these plugins would be useful in setting up the newly registered members profile pages, along with

Next install the Job Listing plugin which is a advanced Job Blogs specific plugin allowing you in performing the following functions.

* Now shows the job feed live, before it was caching the jobs locally.

* Job details now show contact details for the job, allowing your visitors to stay on you site to apply for the job.

* Your affiliate link has been added to the template files, so prospective employers can post a job and you get the commission.

WordPress Job Manager Plugin – This is another advanced wordpress plugin which would allow you to achieve the following. ugin for managing jobs on your WordPress site. It supports all the features you need to manage your organization job openings:

* Job Listing

o Categories to create multiple job lists

o Jobs can be filed under multiple categories

o Icons can be assigned to jobs, to make them stand out in the listing

* Job Management

o Jobs can be defined to display between certain dates, or indefinitely

o Simple admin interface for editing, updating and creating jobs

* Applications

o Applicants can apply through the website, using a form that you can customize, so you get the information you need

o Advanced filtering on application forms, to ensure you only get applications that match your criteria: Documentation

o Upon successful application, you can be emailed the details, so you’re always up to date with new applicants

* Applicant Management

o Simple interface for viewing all applicants

o List can be filtered based on any criteria in your custom application form

o Email individual or groups of candidates, to keep them updated on new job opportunities in your organization.

WordPress Themes : You can use any wordpress theme for getting your job blog look like a excellent Employment Portal but here are a few suggestions for you.

JobsPress : Paid 79$ WordPress Theme – This is a excellent looking wordpress theme which looks simple neat and would also list the latest job openings listings on the homepage. You can customize the theme easily and also the employers would be able to list job entries on a monthly basis on a fixed cost payable through Paypal. Check out small screenshot below and demo here

How to Start Free Classified Ads Site – Scripts & Make Money

We have previously written different articles on how to start a jobs site, mobile site, private blogs etc and this time iam going to write down a detailed article on how to start a free classifieds site, what are advantages of starting classifieds site and how to setup one of these.

How Free Classifieds Sites Work?

Classified Ads sites are one of the best ways in finding good deals and also a way where you can promote your services or sell your products. Considered as a good way to market your business, the free classified sites would just your time to list the business products and smart marketing lines for getting good sales. If you are looking to sell your old laptop on the Internet, websites like ebay.in are quite useful but these would charge you listing fees and also would need you to add your Bank Details and other stuff like account verifications, payment setup etc but the free classified sites are something like public billboards where you can just register, login and then list a advertisement with your contact details which prospective buyers would read and follow up with you. This is something similar to Newspapers Classified Ads which are charged on line basis and the newspaper agency would charge you for Bold, Large, Small size based listings and also this is normally just for a single day advertisement, but the classified listings are normally permanent listings which are never deleted. The site owners would just delete illegal, again their TOS listings and approve all the normal ads and also allow few featured listings.

How Classified Ad Site Owners Make Money?

This is most important question because ultimately you would be looking to know how the website owner would be making money through this system. Many people would think that when the ad site owner is offering free listings, then how could he generate money through this system, but the answer is quite simple. There are mainly three different ways to make money through these kind of websites.

1.Through Contextual Advertisements – There are different ad networks like Google Adsense, Chitika, Yahoo Publisher Network, MSN Adcenter etc which display advertisements related to the content you have on your website. Since the classified websites are totally free they receive a lot of visitors both who are service providers, business owners or buyer. They would click a lot on these advertisements since they are contextual ie related to the listing page they are visiting offering the site owner a decent amount of revenue.

2.Through Affiliate Programs – If your classifieds site is based on a single niche, offering links to different services and websites on the name of recommendations would allow you to make a good amount of money. This is because the visitors would directly click on the links you have published within the content or on the email newsletters you send and buy the products or services and help you make money in the form of commissions.

3.Through Featured Listings – All the ad listings are displayed under different categories and whenever there is a new ad posted on the site the previous one is pushed down and the chances of getting viewers also gets low. Hence the site owner can offer a service like featured listings which would be limited to certain number per category, but would always keep the classified posting on the top of the category for a certain period and this can be charged based on the time the listing should be kept on the top. This would offer the buyers more belief on the ad poster as he has paid for the listing, hence that would mean that he is a serious party and also get him the highest views, making all the 3 parties a better deal.

Classifieds Website Scripts Paid & Free

There are numerous scripts available for starting your own free classifieds website but based on your requirements and the customizations you can decide whether you would opt for a free script or a paid script. Here is a small list of all the available options for you which you can search, compare and then implement.

■Free Scripts : You can just login to your Hosting Cpanel > Fantastico section and find a free classifieds website scripts called as ‘Noahs Classifieds’. You can find a live demo here which displays a small thumbnail and description of all the main categories on the homepage. Once you enter any categories the same system is implemented for Sub-Categories and also the advertisements are listed with few relevant details like Price, Product Details, Pictures etc. You can click on the picture to get a complete listing detail, to which you can click on the button which says ‘Reply to posting’ in order to contact the listing poster and get in touch with him. The script is quite powerful from the admin end and simple from the front-end which can make it one of the best recommendations in the free classified site script category, though there are hundreds of different free scripts which you can find by doing a quick search.

■Paid Scripts : This is the point where you need to do the maximum research because here in you are going to select a script which will cost you money, hence its important to select one which can be useful for your long run business. Here are a few scripts which are paid as well as have different features.

1.68 Classifieds – A Professional looking classifieds site script which offers a large range of features like Unlimited number of categories & packages, Insert title, keywords, and description, The ability to allow ads or not, Set the number of days a listing will run, Limit the number of photos for each package, Setup coupons and discounts for individuals, user groups, or for everyone, A number of pre-installed payment providers, Auto Delete Expired Listings, Lots of included plugins, Easy to change and redesign etc. The script is offered in different modes like Hosted version which costs 39.99$ to a developer version which is a lifetime copy costing 249.99$ along with complete features in any versions.

2.Php Classifieds Script – This is another PHP based Classifieds Script which allows you to offer listing of any type of ads including Real Estate, Rentals, Lots/Land, Jobs, General For Sale, Autos, Pets, and more. The script comes preloaded with different ad types and easy and understandable installation wizard. The license costs 74.95$ and offers you with LifeTime Updates with options to rate the ads, print the ad detail fliers and also send the ad information through Fax to their contacts which can be a excellent addon to the viewers. The final look of the site is not really good looking when compared to the 68Classifieds site which offers a clean and understandable navigation.

3.Classified Script – This can be another excellent option for you because the final demo looks professional with Categories & Sub-Categories on the Homepage below Thumbnail based ads and a clean navigation menu on the top. The listing pages are all Search Engine Optimized which means that they dont have any session id’s nor any confusing URL along with the title in the URL. The script allows you to easily add your own advertisements on the website pages and also a small contact form on each listing page which would allow the visitors to directly contact the poster by email – this option would easily build a connection between both the parties and complete the transaction quickly. The script costs 99$ for a full version and is currently offered at 5$ for a 7 days trial version under whch you can download a full package, try it out and then upgrade to the full version by paying the balance 94$ and continue using it.

How to open a PHTML file in Dreamweaver

By default, Dreamweaver cannot read PHTML files. You can add the file type to the “Open in Code View” section of the preferences if you wish to have fast access, however you cannot view the file in design view if you do that. So if you use Dreamweaver (versions 4, MX, MX2004, 8, or 9, aka CS3,CS4) to design your sites, and you wish to open Magento’s Template files (they have .phtml extensions) in Dreamweaver, you can follow these steps to add support for .phtml and make Dreamweaver render PHP code (with coloring, hinting, et al) as well as allow you to see the design in code view if desired. Below are three steps to follow.

IMPORTANT: This tutorial is for Dreamweaver on Windows (XP or Vista) or Mac OS X.

Dreamweaver 4 users: if you are using the archaic Dreamweaver 4, you only need to follow step one. However, it’s highly recommended that you just upgrade to version 8, CS3 or newer for superb CSS and Web Standards support.

Vista may need to edit files by running notepad as Administrator; however this requirement is not common and if encountered, may be avoidable by following these steps after a fresh restart. However, if unavoidable, simply go to Start > All Programs > Accessories, and then right click on Notepad and select “Run as Administrator”. Once notepad is open, use File > Open to browse to the applicable file before making the necessary changes.

Step One: Add .phtml to extension.txt in your Application Data

Open the following extension configuration file in a notepad and change the lines as specified below:

XP: Documents and Settings > [user] > Application Data > Adobe Dreamweaver > Configuration > extensions.txt

NOTE: If you cannot see the Application Data Folder, go to Tools → Folder Options → View and make sure that Show Hidden Files and Folders is checked.

Vista: Users > [user] > AppData > Roaming > Adobe > Dreamweaver 9 > Configuration > Extensions.txt

Mac OS X: Users > [Home Folder] >Library > Application Support > Adobe > Dreamweaver [Your Version] > [en_US or other locale (only for version CS4)] > Configuration > Extensions.txt

In the first line add PHTML like so:
HTM,HTML,SHTM,SHTML, … ,TXT,PHP,PHP3,PHP4,PHP5,PHTML,JSP,WML,TPL, … ,MASTER:All Documents

In the PHP Files line add PHTML like so:

PHP,PHP3,PHP4,PHP5,TPL,PHTML:PHP Files

Step Two: Add .phtml to the extension.txt configuration file

This file is pretty much exactly like the extensions.txt file located in Dreamweaver’s Application Data folder, except it is in Dreamweaver’s Program Files folder, inside a configuration folder. Just as in Step One, find the file and change the lines as specified below.

XP, Vista: Program Files > Adobe > Dreamweaver [Your Version] > configuration > Extensions.txt

XP, Vista: Program Files > Adobe > Dreamweaver [Your Version] > configuration > Extensions.txt

Mac OS X: Applications > Adobe Dreamweaver [Your Version] > configuration > Extensions.txt
In the first line add PHTML like so:

HTM,HTML,SHTM,SHTML, … ,TXT,PHP,PHP3,PHP4,PHP5,PHTML,JSP,WML,TPL, … ,MASTER:All Documents
In the PHP Files line add PHTML like so:

PHP,PHP3,PHP4,PHP5,TPL,PHTML:PHP Files
Step Three: Add PHTML to MMDocumentTypes.xml

This will apply your php code coloring settings to your phtml files This file is an XML file which should be located in:

XP, Vista: Program Files > Adobe > Dreamweaver [Your Version] > configuration > DocumentTypes > MMDocumentTypes.xml

Mac OS X: Applications > Adobe Dreamweaver [Your Version] > configuration > DocumentTypes > MMDocumentTypes.XML

Note: Dreamweaver 8 users on Windows may also need to apply these changes to: C:Program Files > Macromedia > Dreamweaver 8 > Configuration > Document Types > MMDocumentTypes.xml

Note: In Windows 7/Vista you may need to update the file permissions under Properties>Security tab in order to save your changes to the file

Source : Magento Wiki